Gay by the bay

Our Market Environment: Our Target mart at firstborn leave alone be the gay community in San Francisco and we will supply them with premium grape vodka with which they can identify. The unite States is an 18.7 Billion-Dollar food grocery for liquor of which a substantial inwardness goes to Vodka. Vodka accounts for almost 27% sales of all liquor sales this makes it an approximately 4.7 billion-dollar market exploitation in this segment is in the beginning driven by the super premium brands like grayness Goose, Ketel one and legion(predicate) former(a)s with an annual growth rate of about 8% per class for the last decade although estimates say that due to the pecuniary crisis growth will slow down to about 3-5% a stratum until 2010. The LGBT market is estimated to be worth $660 billion (2006) in drillable income. Approximately 4% to 10% of adult populations self-identify as gay, lesbian or bisexual, meaning between 12 one million million and 28 million in t he United States alone sort out with this group, this government agency they have a per capita spending of about 55.000 dollars. Higher than the US average of 47.000 dollars also, San Francisco is in the top 20 of highest per capita income in the US and its 800.000 residents include over a 120.000 LGBT consumers. The greater bay world would increase this number. The LGBT community is also cognize for its brand allegiance according to studies made by market research.com and others. San Francisco is known for its clubs, debar end venues catering to the LGBT community; they be especially operose in a part of San Francisco called the Castro , this would reduce statistical distribution costs, an preference would be to as our production capabilities increase use a LGBT hopping approach, meaning that after the Bay Area other momentous gay communities would be orchestrateed for marketing our vodka. In closing the LGBT community has a high population density in our target mark et, high spending power, high brand consign! ment and currently has no Vodka catering to this group....If you want to get a safe essay, order it on our website: BestEssayCheap.com

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