Mid-Term Case Study Exam HRM 300 - Southwest Airlines

1.How does SWA use organizational culture and focus on spile as its strategic competitive advantage? SWA puts employees first and customers second, a indemnity that seems to go against the way most companies operate. The source of this polity came from the outgoing CEO Herb Kelleher and can be seen separately day in the motivation of Southwests employees. Herb believed that a happy, regard employee communicates the same position toward customers. At SWA they use the golden regularise as a basis for the way they treat individually otherwise and customers as well that has resulted in more than 97 uncoiled quarters of positive quarterly dividends based on gross r all the sameue reflecting a strong strategic advantage. All airlines own airplanes, deal out slates, handle luggage and provide customer service b arely the one legitimate difference that seems to stand out at SWA when compared to the competition is employee attitude and motivation, reflected in the bot tom line and providing a competitive advantage. Employees are encouraged to show initiative and even make mistakes, skill in the process and sharing some(prenominal) success and failure with others as a means to strengthen the family atmosphere and genuine look up employees have for one another. This fancy provides the environment for employees to try upstart ideas and have fun in the process.

The story is told of an employee who went the extra international nautical mile as he drove a customer everywhere 150 miles from the airport in his own car aft(prenominal) a flight come and there was no topical ana esthetic transportation learnable. Anothe! r ticket agent made the purpose to rent a clubby jet to transport a customer who was traveling to Huston, Texas to get wind an organ transfer and there were no other flights available until the next day. At most airlines, the agent would either be fired or the customer would... Great Job on how to chase in the crisis periods based on the abilities of HRM in the organizations. If you want to get a full essay, order it on our website: BestEssayCheap.com

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