Panera Bread

Panera Bread Case Study I.Executive Summary Panera Bread is sensation of the largest fast(a) food restaurants offering value added service with naughty stones throw of voice offerings. Its strategy is to provide a premium medium bakehouse and café experience to urban workers and suburban dwellers. Besides this, extraordinary plug-in with last focused on fresh artisan salary products, and the outstanding Paneras bakehouse-cafe operations, signature bakehouse-cafe design, and the great bakery-cafe locations are development factors of Paneras victory. In addition, Franchising is a key component of Paneras success. Franchising has enabled Panera to grow to a greater extent rapidly because it is the strategy of the Panera that enable it to be available in such location where customer glow easily find it. Till December 30, 2008, there were 725 Panera franchised bakery-cafes hightail it and signed commitments to open an additional 256 Panera franchised bakery-caf es. Nearly 2000 Panera Bread bakery café will be opened by 2010. According to their formalised site Panera Bread serves fresh baked, handcrafted artisan starting lines, sweet and gamy baked goods, hand-tossed salads, wholesome soups, and signature sandwiches in a give the axe warm and welcoming environment.

Panera Bread is committed to using high quality ingredients in the food they offer and making a lasting contribution to the neighborhoods in which their customers and employees live and work through with(p) programs like Operation Dough-Nation. Therefore, the unique menu offerings itself is the one of t he major(ip) success factors of the Panera B! read. II.Situational Analysis A.Environment 1.Economic conditions and trends The economic harvest-festival rate is low and the economy has not yet corned from depression. The interest rates are beneath pressure. Yet, the artisan bread industry is strong. The sale of premium breads in the departmental stores is increasing. In addition, customers are looking forward to more exotic and ethnical bread choices in restaurants. Artisan bread options...If you want to dumbfound a full essay, order it on our website: BestEssayCheap.com

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