Marketing

August 21, 2011 Marketing 1120 1) Franchising: Contractual agreement between Linas Café and Frederick Haneuse that allows Frederick to run a business using Linas bespeak and format. I think Frederic opted to buy a franchise to begin with of starting from scratch because it is easier to use a business object that is so successful vs. coming up with a impudent plan. It is rattling difficult to micturate a new crossway e finically in the nutriment industry in Canada premise the numerous amounts of competition- especially from Tim Hortons. Also Frederic would be given the chance to go to Paris to receive food preparation training, décor and presentation methods and planning advice. The original business would help him reach his goal of providing Canadians a wonderful dining experience. 2) Frederic is trying to impart up an experience- which is hard to market. The product itself can be make to tonicity delicious, fresh and yummy but getting the client to re turn in to buy an expensive sandwich vindicatory for the epicure dining experience is not easy. Trying to create a need for this product whitethorn be a challenge. A consumer doesnt need to eat this expensive item, they whitethorn extremity to try it. 3) Customers who screening variety-seeking buying behaviour get out sum to Linas to try something new or diametrical vs.

those who display habitual buying behaviour ( may offer by Linas to buy a sandwich from Tim Hortons their usual). Family members may puzzle out a consumer to dine at Linas. perhaps for a special occasion care birthday parties or recent graduations, pa rents would like to treat someone special to! a nice luncheon or dinner of high calibre vs. McDonalds. The business website makes it very clear that the atmosphere of the eatery is hip and welcoming. The eating place contains a lounge where its lighting highlights the art veranda. The food is of high quality and the products are fresh and abounding of flavour. The restaurant does not look very spacious accordingly those customers that have...If you indispensability to get a full essay, order it on our website: BestEssayCheap.com

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