Outline and explain the marketing research process and explain why it is important to conduct marketing research and also give its limitations.

Marketing seek is the planned and systematic gathering and snack of entropy and the analysis of information relating to all aspects of marketing and the closing usage of goods or services -Leader & Krystis. Sometimes a go with may want information ab excursion its customers, and so forget carry step to the fore research. The marketing milieu is constantly ever-changing and as marketers we need to monitor these changes through and through research. The research is non used to make decisions however to take the risk of qualification a wrong decision. For example liquid ecstasy Factor may decide to change the shade of its rose-cheeked lipstick by and by seeing that people dont grease ones palms it as much as the red lipstick of Revlon, but unless they do marketing research they do non tie down up whether this is because of the shade of the lipstick of every other reason. This would not only be an expensive misplay but they may also lose some of their cata menia customers who do not like the new change. How can we know what it is that our customers want or need without asking them? Without research we exit reduce our decisions to see work. The objectives of marketing research are exploratory, descriptive and casual. Exploratory research starts by collecting information that may assist in helping to define a occupation an suggest a speculation for it.

For example: the manufacturer of short Butterly may stigmatise a decline in gross sales and the theatre director mar talk to wholesalers, retailers or sales representatives to look for and pick up possible problems. Descriptive research is used to ...describe marketing problems, ! situations or markets such as the market potential for a product or the demographics and attitudes of consumers - Armstrong. The objective of causal research is to identify the theory of cause and effect relationship. The first step in carrying out marketing research... If you want to get a full essay, contain it on our website: BestEssayCheap.com

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